Card design handbook

A study at Princeton showed that being in this state of mind actually impairs the brainpower needed to navigate other areas of life. So how do you go about designing a banking product for someone stuck in this vicious cycle? Such users had unconventional ways of solving banking problems, which gave the IDEO team ideas for a banking service that would help address the needs of people having a difficult time achieving a sense of control over their finances.

IDEO was given the challenge by Bank of America to find novel ways to entice people to open accounts. To accomplish this, IDEO embedded themselves into the Bank of America team and conducted observations in several cities across America.

They spoke to families and individuals, learning about spending and banking habits. As IDEO synthesized their observations, they began to notice some interesting patterns. Often, mothers were in charge of the finances. This was during the early s, before online banking and mobile devices had more or less replaced the idea of a balanced checkbook.

Some moms had a practice of rounding up the number in their checkbooks; this made addition easier, but it also gave a small buffer in spending. Armed with this insight and the knowledge that many of these families had difficulty saving what money they had, IDEO came up with a service idea.

People could enroll in a savings account that would round up purchases made with debit cards. Then, the overage would be transferred to a savings account automatically. In addition, the bank would match the money transferred to savings to a certain dollar amount.

A business card is a small, printed, usually credit-card-sized paper card that holds your business details, such as name, contact details and brand logo. Your business card design is an essential part of your branding and should act as a visual extension of your brand design. By completing this form, you agree to our Terms of Service and Privacy Policy. Logos and color schemes are the two most important visual choices for branding. You need to know what you want to communicate. What kind of brand are you, as an individual or business?

What do you want your business card to say, not just with words, but with the design? Taking a few minutes of reflection about your personal brand will help with some business card design questions down the line, particularly when it comes to displaying your personality. Just follow the 8 steps below to determine which business card design would work best for you. If, however, you want to learn about all your options, even outside-the-box strategies, keep reading.

As printing techniques grow more advanced and affordable, professionals have more room to explore alternative shapes. The printing technique of die-cutting allows you to cut out any shape you want and still print in bulk. On the conservative end of the spectrum, you could simply round the corners for a friendlier business card.

You can even build your entire business card theme around clever cutting. Whether or not to use creative shapes depends on the image you want to convey. Special shapes make you seem more fun and help you make an impression, but can have an adverse effect on more formal industries.

You may want to revisit the option of die-cutting after finalizing your design in step 6. For example, some companies such as STIR above like to die-cut areas of their logo. Your next decision is the size of the card. Even if you plan to stand out, you have to know what everyone else is doing to go against it. Take a look at the following guide to find the correct size of the business card when taking into account bleed, trim and safety lines. While these areas vary depending on the size and printer, a safe bet is to set the trim line at 0.

From there, set the safety line at 0. Now we begin plotting the visual elements of your business card design, first and foremost the logo. Your logo should take center stage on your business card, although other flourishes and secondary graphics can sometimes be useful as well. The 4 Cs: Elements of effective business card design. How to design a business card. Clarity The goal of a business card is always the same—to quickly and easily let the holder know who you are, what you do and how to reach you.

Color If your services can be described in joyful splashes of primaries or tasteful blends of modern hues—or if your ideal client prefers whimsical or the unexpected—design your card the same way.

Consistency A business card is the embodiment of your brand, and branding is an essential component of company recognition and growth. Crispness and quality A polished business card makes all the difference in how potential clients perceive your company. How to cater your business card design to your audience. What to put on a business card. Related reading. How to make a banner for your business Banner design for business marketing requires inspiration, a strong message and attractive visual content.

Read article. How to create a poster Learn how to design your own poster with these tips to create a memorable, eye-catching business poster. Choosing types of paper for printing To choose the best type of paper for printing your project, consider factors like finish, thickness and cardstock paper weight.

Read more. Get to know more about the Fill and various Stroke options in Figma. Explore and learn about Figma's type properties. Playing with Fonts on design. Exploring a11y in design. Working with Constraints in Figma. Learn to design using grids, columns, rows and margins. Working with Auto Layout for responsive design. Exploring vector mode to edit and customize vector shapes. Learn to use vector networks and design icons. Use realistic mockups to present your designs.

Adding 3D mockups to design. Incorporate illustrations into your design. Using booleans to design icons. Learn how to design icons using the tools provided by Figma. Make your design more reusable by using components.

Publishing your design styles and components. Working with Confetti plugin. Working with Looper Figma plugin. Creating apple watch ring in Figma.

Learn about exporting assets in Figma for implementation. Working with CSS code on Figma. Plugins to help you design with real content. Quickly create an entire flow for your app design in Figma. Working with version history on Figma. Combining similar components into variants.

Creating reusable interactions using interactive components. Designing using UIKits in Figma. Exploring and Designing using Plugins in Figma. Learn how to create a simple blob background in Figma. Learn how to create a simple wave design in Figma using the Bend tool and a wave plugin. Learn how to create 3D shapes. Learn how to create a parallax scrolling animation technique where the background and the foreground layers move at different speed.

Learn how to turn your UI to 3D perspective. We all try to be consistent with our way of teaching step-by-step, providing source files and prioritizing design in our courses. Curious about learning to design. A complete guide to designing for iOS 14 with videos, examples and design files. A comprehensive guide to the best tips and tricks for UI design. Free tutorials for learning user interface design. A comprehensive guide to the best tips and tricks in Figma. Site made with React, Gatsby, Netlify and Contentful.

Learn how. Need help? Contact Us. Courses Tutorials Livestreams Pricing Downloads. Lite mode on.